Noble Doss dropped the ball. One ball. One pass. One mistake. In 1941, he let one fall. And it's haunted him ever since. "I cost us a national championship," he says.

‌The University of Texas football team was ranked number one in the nation. Hoping for an undefeated season and a berth in the Rose Bowl, they played conference rival Baylor University. With a 7-0 lead in the third quarter, the Longhorn quarterback launched a deep pass to a wide-open Doss.

‌"The only thing I had between me and the goal," he recalls, "was twenty yards of grass."

It is likely that you have seen a sign at a business establishment that informs the customers that they are under new management. When I see this sign I generally assume that the place must have been in pretty bad shape or there must have been a series of bad customer service experiences that the new people in charge are trying to distance themselves from. Maybe you have had an experience like I had recently. You are at a hotel and you see this sign of it being under new management and at the end of your stay you wonder how bad it must have been in this place to actually be worse than what I experienced while staying there.

If you are like me, you probably remember the first time you experienced a premium product. I will never forget the first time I rode with my uncle in his Jaguar XJS. It was not just fancy looking on the outside you could tell everything about premium. I had the same experience the first time I played a Gibson Les Paul guitar. We were at a conference at a church in Sioux Falls and someone I knew pretty well because our bands had played shows together when we were in high school was there. He was playing guitar with the group that was leading the praise songs and during one of the breaks we were chatting up front.

It seems as though we are all looking for the next upgrade or the next big thing. Our culture is used to seeing people waiting in line for a phone that isn’t even a big jump from the one already in their pocket but people wait out in the elements to acquire what is new and better. Whether it is a new vehicle or a new piece of technology we seem to be people who think we need an upgrade. In fact, think of the effect just a little satisfaction with what we have would do to our economy. Imagine what would happen to a particular tech stocks if suddenly the next big thing was released and a significant majority of people said “Nah, I’m good with what I have. This is sufficient for what I need it to do.”